When creating social media videos, my personal rule is to never follow a trend just for trends sake, keep it authentic to the subject and, most of all, add in a drop of humor if and whenever appropriate.
With the help of our communications team we created a story of a brave knight coming to Nashville in search of his people. This 11 video series finished up with the Knight finding his exhibition at the museum. This series won the 2023 Award of Excellence and a newly created Spirit of TAM Award at the Tennessee Association of Museums conference.